(sponsored by Renault Trucks)
A good corporate image can be achieved through stylish and modern livery on operators’ vehicles. These mobile advertising billboards can impress both the customer and public alike and do a lot to increase levels of professionalism within the company. Not only are clean, effective graphics and colour schemes required here but the condition of the vehicle carrying the livery is also up for consideration when the marks are allocated. Detail on how the corporate image supports the business objectives/strategy is also key in this category.